Your company’s logo design is the visual representation of your company rolled into one graphical phenomenon. As much as possible, it should represent your mission, vision, target market, promises, and thrusts.
Yet, if your company hasn’t created a graphic symbol for itself yet, you might want to ask about who should create your company’s emblem.
Your logo design is the very first thing people see if ever you send out formal communication or if they enter your building. It should be as powerful as the brands you have or the company itself.
It should speak about your credibility, excellent products, ability to acquire good client satisfaction, inventiveness, sincerity, truthfulness, and all the other values you carry.
All these being said, you should never entrust the creation of your company’s emblem to just a randomly selected designer or an outsourced graphic artist. Who should create your design?
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Well, there are a few available choices. The first one, of course, is you. The company itself is probably the most viable and least costly entity to create the company logo.
So, if you decide to make it on your own, give the task to someone who has good graphic design training& devising abilities. However, graphic design courses duration for logo designing can vary from 1 year to 3 years maximum for bachelors.
This option would be more practical since the one making the logo would not have a hard time pulling all the company knowledge altogether. It has been available since the day she or he was hired by the company.
The assigned artist should, at the very least, understand the essence of your existence and the direction the business is headed. Is it to kill head-on your competitor? Or, give superb delivery services? To feed the hungry and on a budget perhaps? The logo designer should be able to identify colors, shapes, visual effects or taglines associated with the company.
You should instill in the logo designer the understanding of your current market or targeted market. If the target market is young people, the graphic designer should devise a fresh and modern logo representation of the company that will appeal strongly to young people.
For the oldies, you could make something classic and simple. It should be something that can be well-remembered and would have a high impact on the consumers.
Another factor that would enable the graphic artist to represent the company better is the experience that she or he has had as part of the company. It enhances his understanding of who you are and what you are, therefore.
Being a part of the company, the designer of your business logo would also be able to represent the company from an internal point of view.
The artist could make the logo tell something about the work environment, camaraderie, and professionalism of the workforce, as well as the processes in the company.
Setting up a company includes giving your company a name and a symbol by which it will become known. You will select the name yourself, naturally, but even if you have ideas about what the symbol should be, you still need to create the symbol or logo design on paper.
The best advice you can get is to use a professional graphic designer to create your own unique logo. It may be cheaper to just find a picture on the web and use it, but some images have copyright and besides other people may have already used it.
The same principle applies to those free logo templates that are available on the net because your design could easily resemble many others. Your logo represents your company and a professionally made logo will pave the way your company is viewed.
Sit down with your graphic designer and first talk about your company, its goals, aims, and your vision for it. Take a look at similar companies and their logos, to ensure that your logo design will be distinctive to you. If you have any ideas, discuss these with him as well.
Your logo does not necessarily have to be complicated or a portrait-in-miniature of your company. Look at successful logos, those that you recognize instantly and anywhere.
You will notice that they are all simple designs, like the Mercedes Star, the Macintosh Apple, and of course the Nike Swoosh. Not one of these logos symbolizes the actual business of the company, but you know exactly whom they represent.
A simple logo is elegant and it is easily remembered. Also, using a symbol that is not representative of your business may turn out to be a good idea, if you choose to diversify someday.
The crocodile that became famous on t-shirts now appears on shoes, bags, perfume, and watches, but we all know that it is the Lacoste company, don’t we?
If it does happen that your designer comes up with an eye-catching design that incorporates an aspect of your company, that’s great, go with it – just do not insist on it at the beginning, so as not to hamper the flow of creative ideas.
If you like the thought of using the company name or initials, ask your designer to make a few sketches of those, as well. The font should be easily readable and clear. It is tempting to use an ornate font or complicated typography, but it may look like a smudge or be impossible to read when reduced on your visiting card, for example. Look at IBM, distinctive yet readable, or Subway – a neat piece of typography.
Ask your designer to make the sketches in black and white. This will show you the logo design exactly as it is, with no color to distract you. Once you are happy with the design, then see what added color will look like. A design that relies only on color to make an impact may lose its appeal when it appears on fax, for example.
The logo must look as good in different sizes too. Let your designer know where you plan to use it – apart from office stationery, websites, and advertisements – you may want to use it on gifts as well. He will give you a design that looks good on a billboard as well as a keychain or pen.
A design professional is your best bet for an excellent logo design. Having created other logos, he knows the technical pitfalls of certain ideas, the general trends in design and he has studied the fine art of creating a memorable logo. Use his experience – Assignment Help you want your logo, like a diamond, to be forever, don’t you?
